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Over the past decade, the Korean beauty industry (otherwise known as K-beauty) has garnered global attention for its innovative and effective products, complete with whimsical packaging. K-beauty is known for its extensive 10-step skin care regimen which incorporates cleansing, sheet masks, essences, serums, moisturizers and sunscreen to achieve and maintain healthy, flawless, and glowing skin. Mainstream beauty products that have become beauty staples worldwide, such as BB cream, sheet masks, and cushion compacts, all originate from South Korea.


South Korea has some of the most demanding and savvy consumers in the world. Due to a heavily overpopulated domestic market, K-beauty brands continuously work to deliver on all fronts to stay competitive. The high level of demand and interest has driven both the private and public sector to invest in the research and development of K-beauty products, which has created the Korea that dermatologists and other beauty professionals have dubbed as the global leader of cutting-edge beauty.


Korean skin care formulations with unique and natural ingredients such as camellia, green tea, aloe, and soybean are rapidly gaining popularity. Green Alley not only brings these popular and innovative straight-from-nature skin care products to American consumers, but has also curated a variety of K-beauty products that do not utilize harmful ingredients. We believe that our consumers deserve only the best of Korea.

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