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Our Story

Luxury Clean
Beauty Platform

In 2015, greenalley was founded and launched by W Medical Strategy Group, a medical consulting firm that focuses on in-depth research and analysis of the entire healthcare value chain. Through various partnerships with physicians, dermatologists, and healthcare-related business partners, W Medical Strategy Group realized the importance of the ingredients contained in skin care products. With extensive knowledge and expertise in skin care, our team of experts decided to discover skin care products containing natural, chemical-free ingredients that provide positive results.

While exploring with a group of professionals working in the skin care industry, our experts came across the K-beauty industry. Over the past decade, K-beauty has grasped the attention of global consumers with innovative, trendy, and effective products. In pursuit of the best products, our team of experts invested years in exploring the K-beauty industry, meticulously examining each and every ingredient to ensure its safety before introducing products to our customers. Thus, greenalley is excited to present the best selection of Korean cruelty-free skincare that contains natural ingredients.

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Brand
Collaboration

At greenalley, we are charting a course for bridging the gap between cruelty-free Korean brands and the U.S. consumers with an out-and-out market analysis and strategy. Our endeavor to broaden access to best innovations in Korean beauty has been successful as one of our partner brands have been picked to be distributed to Whole Foods Market – which has high standards for everything they have in their store. By expanding our online presence and making covetable Korean beauty brands accessible to customers in the United States, we will not cease from exploration to take K-beauty brands’ domestic success global.

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Why K Beauty?

While exploring with a group of professionals working in the skin care industry, our experts came across the K-beauty industry. Over the past decade, K-beauty has grasped the attention of global consumers with innovative, trendy, and effective products. In pursuit of the best products, our team of experts invested years in exploring the K-beauty industry, meticulously examining each and every ingredient to ensure its safety before introducing products to our customers. Thus, greenalley is excited to present the best selection of Korean cruelty-free skincare that contains natural ingredients.

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